For those who believe pizza is their true love,
Domino’s has just launched a one-of-a-kind fragrance to celebrate
Valentine's Day. The company has unveiled Eau de Passion, a
limited-edition perfume inspired by its popular Pepperoni Passion pizza.
This unique scent blends spicy, smoky, and woody notes, capturing the
essence of freshly baked pepperoni pizza in a bottle.
With this unexpected launch, Domino’s is giving pizza
enthusiasts a whole new way to express their love—not just for their
partner, but also for their favorite food!
A Campaign That Sizzles—Starring Luke Debono
To promote the fragrance, Domino’s partnered with reality
TV star Luke Debono, known for his role in Married at First Sight UK.
In a playful promotional video, Debono is seen confidently applying the
perfume, symbolizing how pizza and passion go hand in hand.
His charm and humor add a fun twist to the campaign, making Eau
de Passion a must-have for pizza lovers looking to spice up their Valentine’s
Day.
Want to Win a Bottle? Here’s How
Since Eau de Passion won’t be available for purchase,
Domino’s is giving away the exclusive 30ml pizza-shaped bottle through a
special contest.
To enter the giveaway:
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Visit the official Domino’s website between February 10 and 17.
✅
Submit your entry for a chance to win.
✅
Hope to be one of the lucky few to own this deliciously daring
fragrance.
Domino’s and Its History of Fun Innovations
This isn’t the first time Domino’s has experimented with quirky
ideas. The brand has previously introduced:
🔥
Heated suits for delivery riders, ensuring warm pizzas (and warm
drivers) in cold weather.
🚀
A jetpack suit for pizza deliveries at Glastonbury, proving that
Domino’s is always thinking outside the box.
Why a Pepperoni Perfume?
The idea behind Eau de Passion stems from a consistent
50% surge in orders for Pepperoni Passion pizza every Valentine’s Day,
based on trends from the past five years. With millions of people choosing
pizza as their ultimate comfort food, this launch is both fun and
fitting for the season of love.
A Gift That’s Both Spicy and Romantic
Sharing his thoughts on the campaign, Luke Debono said:
"After learning a lot about love and relationships, I think this is a
great gift for couples who share a passion for pizza. Nothing says romance like
a warm, smoky scent that ignites desire!"
So, whether you’re looking for a fun surprise for your
Valentine or simply want to celebrate your love for pizza, this
fragrance is the ultimate way to turn up the heat! 🍕❤️